Tag Heuer – Synonymous with Reliability, Precision & Endurance


by Joseph Levy
Friday, August 01, 2008

Tag Heuer – Synonymous with Reliability, Precision & Endurance

Tag Heuer – Synonymous with Reliability, Precision & Endurance

As the number one luxury online watch website, TheWatchery.com is aware that many people have a passion and love for watches. Those who visit our web site seek out only the finest luxury watches to be found, and TAG Heuer is a watch that meets those requirements and more. Having established itself as a leading producer of prestigious sports watches and chronographs, the Tag Heuer Company was founded in 1860 by Edouard Heuer in Switzerland. His deep passion for sports motivated his desire to create a series of patents and innovations ultimately bringing to the world a watch that is respected as one of the finest in technology, performance and design. Accordingly, TAG Heuer watches have timed major sporting events internationally since the early 1900's and continues to this day to be part of major sporting events. Well known for their reliability, precision and endurance, TAG Heuer’s exacting standards are unrivaled in performance and beauty in the watch industry.

Tag Hauer First Patented Chronograph Mechanism

What makes Tag Heuer so special is its blend of the latest technology, style, performance, function and innovation. In fact, the Tag Hauer slogan is “Swiss Avant-Garde, a title it has held since 1860. The Tag Heuer journey to success progressed when in 1869 Edouard Heuer patented the first crown-winding mechanism for pocket watches. By 1889, the Heuer Company won a silver medal for its collection of pocket chronographs. Since then, Tag Heuer has been a history making company, maintaining impressive numbers of patents and making TAG Heuer one of the finest Swiss Made watches to be found. In 1914, Heuer introduced the first wrist chronograph, with the crown being in the twelve o’clock position. By 1916, Heuer introduced the Micrograph, the first stopwatch, which reached accuracy of 1/100th of a second.

Tag Heuer Becomes the Biggest Name in Swiss Watches

TAG Heuer’s concentration is on chronographs, becoming one of the biggest names in Swiss watches. The Tag Heuer lines include Formula One, Aquaracer, Link, Carrera, Monaco, and many others. Most models feature automatic (self-winding) mechanical movements, water resistant cases, and sapphire crystals. Some pieces also include sapphire casebacks, enabling wearers to view the movement's inner workings. Some of the more recently announced models include the Monaco V4, a movement that is driven by belts rather than gears; the Carrera Calibre 360, the first mechanical wrist chronograph to measure and display time to 1/100th of a second; and the Monaco 69, complete with both a digital chronograph accurate to a millisecond coupled with a traditional mechanical movement.

Uma Thurman Becomes Ambassador of Tag Heuer

In June 2005, Tag Heuer launched an exciting new line of diamond rich high end luxury timepieces for women, making Uma Thurman, the ambassador of the luxury watches. The collection is amongst the most avant-garde luxury watches ever created with the centerpiece being the Haute Couture “Diamond Fiction” which was awarded the prestigious “Ladies Watch Prize” of the 5th annual Grand Prix d’Horlogerie in Geneva, in November 2005. In 2006, Tag Heuer launched another and more exciting edition of glamorous timepieces for forward thinking women such as Uma Thurman and Maria Sharapova. The acclaimed actress and Wimbledon champion are two of the most glamorous ambassadors to represent the brand, making them ideal representatives of today's Tag Heuer fashion focused women.

Recent Tag Heuer Awards

In 2007 TAG Heuer won the if product design award for its Monaco Calibre 360 LS Concept Chronograph for the second time in two years. The award was given by the International Forum Design Hannover GmbH, held in Hanover, Germany. The watch also received the prestigious award in the Leisure/Lifestyle category. It was chosen from among more than 2,200 timepieces presented by watchmakers from 35 countries. From the Tag Heuer Aquaracer collection to the Sporty Tag Heuer Formula 1, all the way to the Tag Heuer Monaco or the Tag Heuer Carrera watch collection, if your desire is to wear a watch that boasts style, independence, function, power, and beauty, then you will love owning and wearing a Tag Heuer.