Piaget Watches And Elegant Brand


by Joseph Levy
Monday, September 01, 2008

Piaget

La Côte aux Fées was quite the landmark in the Swiss Jura around 1874, which was the year that Georges Piaget began making fob watches. All of the work that Georges Piaget poured into his work did not go unnoticed by even the most prestigious of watch making brands at the time. During these beginning years, Georges Piaget focused all of his energies on creating movements. It was during the turn of the century when Georges Piaget’s sons would work on manufacturing wristwatches. As the twentieth century continued, Piaget would go on to change and evolve into one of the most productive and luxurious watch manufacturers on the market today.

Piaget would go on to change and evolve into one of the most productive and luxurious watch manufacturers on the market today.

While Georges Piaget’s sons began to focus on creating watches around 1900, it was not until the 1940’s that Piaget’s signature was added to the creations. It was at this same time that Piaget’s work was revealed for the whole world to see. Later, at the end of this decade, Georges Piaget’s grandsons set up the company, Piaget S.A.. They did this in order to give the brand what they referred to as an international dimension. During the year 1950, Gerald and Valentin Piaget were able to confer the company title of ‘manufacturer’. They were able to accomplish this by developing and making their very own movements. Their work reached another milestone in the year 1957, as this was when Piaget launched their first extra-flat watch movement. The movement created was designated the caliber 9P. In total, it measured a scant 2mm in thickness. Three years later, the work of the caliber 9P was dwarfed by the piece that Valentin Piaget created, which ended up being the flattest automatic movement in the world at the time. It is documented in the Guinness Book of Records as being 2.3mm thick. The creation of this piece lent itself to the creation of several other innovative designs, all of which hinged on the slight thickness of this piece. However, it was not until the 1960’s that the company was able to grow into its full potential.

It was during the 1960’s that Piaget illustrated some of their true creative genius with the implementation of hard stone in their dials. These stones included material such as onyx, turquoise and lapis lazuli. Just a few celebrities who noted and enjoyed this change include Jackie Kennedy, Gina Lollobrigida and Andy Warhol. At this time, and with the marketing of those individuals, Piaget became famous around the world. In the 1980’s, the company evolved even more, as it is at this point the company achieved the status of watchmaker jeweler. In 1988, the Vendôme group managed to acquire sixty percent of the capital of Piaget shares and within five years the company was completely owned by the Vendôme group. Two years later the company was able to release its first collection of jewels, known as the Possession and Tanagra. The future looks even more promising than the past for Piaget, as the company is one of the few remaining Swiss watch making manufacturers.